For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

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Wednesday, 19 May 2004

AMBUSH MARKETING


The IPKat is doing a little research on ambush marketing. It seems to him that it's been given a rather bad name and that, if it's done properly and doesn't confuse the consumer, it's actually a useful, pro-competitive and entertaining tool for bringing products and services to the attention of the public.

Can any of our readers come up with a bright, cheerful and morally neutral term by which "ambush marketing" can be referred without any sense of insult or stigma? Something like "opportunity marketing", perhaps, only better. Please post your suggestions below.

More on ambush marketing here, here and here
Ambushes here and here
Hambushes here and here

11 comments:

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