From today's Telegraph, a cute little snippet. High fat, low sugar versions of Nestlé confections KitKat and Rolo are being launched to cash in on the fashion for the Atkin's diet. Nestlé say that these products are the first to be aimed at the three million people on the Atkins diet. A standard two-fingered bar of KitKit has 106 calories, 5.5g of fat and 13g of carbohydrates, while the new "low carb" version has 92 calories, 6.6g of fat and 5.9g of carbohydrates. Says Sam Hunter, of Nestlé Rowntree:
"We are the first British confectionary company to develop a low-carb alternative that doesn't compromise in taste."The sweets should be in the shops in July.
The IPKat, having read the trade marks directive and the misleading advertising directive, is confident that Nestlé -- while neither seeking permission nor parting with any money -- should be able to describe their products as Atkin-compatible without running any risk of legal action from the rights owners in the word ATKINS NUTRITIONAL APPROACH. He will not however be going on the KatKin's Diet himself.
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11 comments:
Coke and Pepsi are coming out with low carb versions as well. C2 (Coke) and Pepsi products due in June.
Everyone is coming out with "no more carbs" products, refer to last weeks economist: http://www.economist.com/printedition/displayStory.cfm?Story_ID=2692801 (Changing the menu) - a trade mark frenzy.
I thought Diet Coke was the low carb version of Coke.
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