The team is joined by GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, and Eibhlin Vardy
InternKats: Rose Hughes, Ieva Giedrimaite, and Cecilia Sbrolli
SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Wednesday, 25 August 2004

REBRANDING MADNESS


Here's a nicely cynical piece on the Register on the explanation of the nature and effect of the computer games company NCSoft's logo (an exercise in "corporate hocus-pocus"). The IPKat is reminded of the fable of the King's New Clothes.

More hocus-pocus here, here and here.

No comments:

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':