For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Wednesday, 11 August 2004

TIGHT SQUASH FOR ORANGE


BBC reports on a battle in the offing between French-owned mobile phone giant Orange and easyJet founder Stelios Haji-Ioannou over the right to use the colour orange when marketing mobile phone services. Stelios' latest venture, easyMobile, is set for a launch later this year: he expects it, in common with all his other "easy" ventures, to make use of the "easy" orange by which they are so easily identified. Orange maintain that this will confuse customers.

The IPKat wonders whether the shared use of the colour orange would in practice lead anyone to be confused, given the high degree of reliance that consumers place on other things, such as word marks, when deciding which mobile services to opt for.

Compare and contrast: Orange orange, easyMobile orange.
Clockwork Orange here; Chocolate orange here.
Orange recipes here.

10 comments:

August said...

Hi,

I just across sites and found that your Blogs are amazing.

Do you know, your blog can generate extra income by posting Google Adsense? If you ever know about Adsense, you understand to get hundreds of dollar per month is not an easy way. One of the most important is to generate massive traffic.

Few days ago, I found a very useful software that will generate hundreds of back links to our website. Do you know why back links is so important to generate traffic?
Yes, you are right! back links will jump up your position in search engine! If your position gets higher from day to day, you'll find your traffic increase significantly as well.

That software is Blog Link Generator!

This software so powerful. You even do not need to create links directory in your site. Is that sound good? You put your link in other's website, but you never put a link back to their site?

Visit www.LinkInBlog.com now and I so confident you'll never sorry.

Anonymous said...

Hi :)

You have a great blog! Keep up the great work, and I'll be sure to visit regularly.

I have a aiu online degree related site, check it out if you get some time!

Look forward to reading more of your insightful post!

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a consulting email marketing site/blog. It pretty much covers consulting email marketing related stuff.

Come and check it out if you get time :-)

rushprnews said...

Hi, great blog! Let's talk Marketing and PR. Please feel free to visit my blog too at
, RushPRnews Daily Gazette, Open-Call for Writers.
My website is** RushPRnews press release services, distribution and free web posting** . Cordially, Anne Laszlo-Howard

Anonymous said...

Yo, This blog is pretty neat. You should check out mine sometime. It pretty much covers b b email in list opt related stuff.

Anonymous said...

a lot of premium products and services being offered for free. What’s best is that there is a seemingly

Anonymous said...

Hi all, to answer your question: Yes, there is info talking about business lead mlm and it is worth reading. Great videos explaining everything about business lead mlm and most important, the money you will make. See you soon. Robert

Anonymous said...

Find serious money at workfromhomebiz,bet the surfing for cash site!

workfromfromhomebiz.net


Great site -

TechDown said...

Hey, I saw your blog and thought it was great. I thought you might want to look at some great Starting A Home Based Business
. There's a lot of buzz about the new Starting A Home Based Business
and maybe some of your readers will want to know. Best wishes to you.

Dotmotor said...

I find your thoughts very interesting. Perhaps your readers might find mass email marketing interesting.

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':