The team is joined by GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, and Eibhlin Vardy
InternKats: Rose Hughes, Ieva Giedrimaite, and Cecilia Sbrolli
SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Thursday, 16 December 2004


Findlaw reports that Google has just won the case against it brought by Geico. U.S. District Judge Leonie Brinkema has said that Google’s Adsense program does not infringe trade mark law as there is no confusion of consumers. The program works by allowing third parties to bid for other peoples’ trade marks, so that those third parties’ advertisements will appear as sponsored links when the trade mark is used by consumers as a search term. However, the case is continuing with regard to the use of trade marks in the actual advertisements and pop-up advertisements.

The IPKat wonders whether, had this case been brought in the EU, Google would have been stopped under the unfair advantage of distinctive character head of trade mark infringement.

Look where there are no sponsored links: here and here
Look where there are sponsored links: here and here


Anonymous said...

I have been to your site and I too am working very hard at adsense cash cash cash gogle google machine machine power to increase my revenue. I am also looking into many NEW ways to utilize the design to further direct people to follow my ads.
adsense cash cash cash gogle google machine machine power

Anonymous said...

I just found a book, Desperate for Money, and was wondering if anyone here has read it. It sounds very interesting.

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':