PC World reports on an upcoming Italian trade mark dispute between Intel and an Italian computer manufacturer. SBF Elettronica SRL manufactures PCs in a suburb of Naples. It uses a logo containing the words "G Genoa Power Inside" on its machines since, at one time it used motherboards produced by a company named Genoa (though it has ceased to do so since the company went bankrupt). Chip-maker Intel claims that the Italian company’s use infringes its INTEL INSIDE logo, which is registered as a trade mark in the EU. SBF’s lawyer claims that there is no infringement. He states:
“SBF says there is no such risk [of confusion], that G Genoa is a complex trade mark and that 'Inside' is a term in common English use that does not of itself evoke the Intel trade mark."He claims that the colour and the design of the two logos are very different.
More fun insides here, here and here