The team is joined by GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, and Eibhlin Vardy
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SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Tuesday, 22 February 2005


The Register reports that mobile operator Orange is suing easyGroup to stop it using the colour orange when it launches its easyMobile mobile phone services next month. Ironically Stelios Stelios Haji-Ioannou, who founded easyGroup with its bright orange livery, is himself an enthusiastic litigator, having sued numerous enterprises that employed the word "easy" in their names. They were accused of passing off or of confusing customers into thinking they were dealing with part of the easyGroup. Companies accused included easyprotest, easyart, easirent and easyrentaped. But this time Stelios will be at the receiving end. Orange believes easyMobile's logo and colour, both orange, are likely to confuse customers. Despite a series of meetings since August the two have failed to find a mutually acceptable solution. Orange said:

"Our brand, and the rights associated with it are extremely important to us. In the absence of any firm commitment from Easy, we have been left with no choice but to start an action for trade mark infringement and passing off."
Stelios responded:
"I will see them in court. It is our right to use our own corporate colour for which we have become famous during the last 10 years...They are clearly worried about the competion."
T-Mobile is providing the network for easyMobile. It is based on the "Telmore concept" - a low cost, web-based business model described as "the Easyjet of telecoms".

Orange phone's orange

easyGroup's orange

Real orange
The IPKat says this illustrates beautifully the problem of allowing monopolies in the use of colours where businesses converge. Merpel says it's tough being a cat when you can't rely on your colour vision -- but doesn't that apply to plenty of humans too?

It's not so easy to monopolise the colour orange, according to the European Court of Justice here
The need to keep colours free for all to use here


Anonymous said...

“We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads, and along these sympathetic fibers, our actions run as causes and return to us as results.”
- Herman Melville

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Quit Smoking said...

Hello fellow fisherman,

Did you know that 16% of the U.S. population goes fishing at least 16 days a year?

Did you also know that over 75% of the nations fishermen do not fish during "prime time"; fish feeding hours?

Those precious few moments before twilight can be absolutely magical. Even up until 11pm at night, the largest predators of any species feed ravenously.

Don't believe me? Check out Daniel Eggertsen's story, and a picture of a couple of his catches here : "Evening Secrets plus more"

I want you to do me a favor and try it out so I can see what you think of it, and if it works for you as well as it did for me.

You will be one of the first to try it out.

Gone Fishin',


unixlinux said...

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