The Daily Telegraph reports that Shepherd’s Purse, the maker of YORKSHIRE FETA, is taking the European Commission to the ECJ over its decision to designate FETA as a protected designation of origin. In the case which was heard by the ECJ on Tuesday, Yorkshire Cheese pointed to the fact that it had been using the name since 1987. If the decision goes against it, the company will have to foot the bill for a new marketing campaign.
The IPKat notes that cheese is a tricky product – unlike other PGIs such as NEWCASTLE BROWN ALE, the name of the place a cheese comes from often designates the variety of cheese as well. He can’t see an alternative useful shorthand way of saying FETA. Thanks to his Greek mole, he observes that FETA literally means “slice” in Greek.
Say cheese here, here and here