FED UP WITH LAWYERS? TRY THE TECHIES

If you're being plagued by counterfeiters, but don't like meetings with lawyers and trips to court, take another look at technical solutions to your problems. The bimonthly journal Product & Image Security, published by ECI International, carries both editorial and advertising content that demonstrates how much the average IP owner can do to detect fakes or to make his own products harder to copy.

The IPKat has just received the May/June 2005 issue, which carries on its cover the arresting statement:
"In the war against counterfeit and fraud, your basic and most effective weapon is the substrate your documents, packaging and labels are printed on".
Is this right? Merpel, for one, disagrees: "I think anyone's best weapon is their pricing policy. Their second best weapon is having a product no-one wants to copy anyway". What do visitors to this blog think? Please post your comments and let us know.
FED UP WITH LAWYERS? TRY THE TECHIES FED UP WITH LAWYERS? TRY THE TECHIES Reviewed by Jeremy on Friday, May 27, 2005 Rating: 5

2 comments:

  1. The use of technological protection measures is a good secondary layer for rightholders to protect their work, but it needs to be treated with caution. What needs to be avoided is a situation where access and copying are solely dictated by the rightholder, so that they effectively write their own law into their product. Whilst piracy is a legitimate problem for rightholders, locking up information from users wanting to make fair dealing and fair use of the work cannot be something that creates a net benefit to society.

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  2. "No Charge Online Advertising Channels For Any Business"

    ReplyDelete

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