The team is joined by GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, and Eibhlin Vardy
InternKats: Rose Hughes, Ieva Giedrimaite, and Cecilia Sbrolli
SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Tuesday, 21 June 2005


Formula One: a serious case of overdoing the branding?

It seems to the IPKat that the recent Formula One debacle over Michelin tyre failures is a brand owner's nightmare. First, Michelin seems to have bought itself a whole barrelful of bad publicity following the highly publicised inability of its tyres to meet the exacting specifications of that company's Formula One customers. Second, Formula One's own reputation for providing spectacular entertainment has taken a heavy hammering. Then there are the businesses whose largesse results in the costumes and equipment of the competing teams being smothered in logos -- all of whom are losing out on valuable media exposure.

Bibendum: should be safe enough in the slow lane ...

Merpel says, "haven't you forgotten the poor consumer, whose spending fuels the whole extravaganza?"

How to dispose of unwanted tyres here, here and here


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