The team is joined by Guest Kats Rosie Burbidge, Stephen Jones, Mathilde Pavis, and Eibhlin Vardy, and by InternKats Verónica Rodríguez Arguijo, Hayleigh Bosher, Tian Lu and Cecilia Sbrolli.

Tuesday, 28 August 2007

Arrogant cat goes to court

Today's issue of The Telegraph reports that Arrogant Cat, a boutique that says it is "Arrogant by name, Arrogant by nature", is suing one of its Kensington neighbours, K Fashion (UK), which it alleges to be copying five garments protected by Community design rights. Damages of up to £150,000 are sought, plus injunctive relief and details of K's suppliers.

Right: Arrogant Cat celebrity customer Amy Winehouse

The IPKat says, this is one to watch - it may just give the courts a chance to consider the IP Enforcement Directive. Merpel says, seeing as Arrogant Cat is a small business with just six shops and no real web presence, this action is about ten times better than an advertising campaign: it lets everyone know of the brand's existence and its celebrity clientele, it sends out the message that it's a classy Kensington joint and it makes it plain that if you buy its fashion products you can expect them to policed against cheap versions and knock-offs that so devalue the fashion shopping experience.

1 comment:

Iza Roberto said...

I have never met an arrogant cats.
They must own a dog.

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