|Antonio, looking |
|A little bit of Laetitia|
|Brains = Money?|
Wrong equation ...
here). This issue focuses on food and drink with reviews of (i) food 'n' drink brand extensions, (ii) protection of recipes, (iii) European GIs, (iv) brand bios of The Pure Package and Horlicks. Lots of pretty pictures, not too much to tax the reader's resources. Meanwhile, the IPKat has just received his November 2010 issue of the Journal of Intellectual Property Law & Practice (JIPLP): contents here, editorial ("IP and the moral maze") here; a reader's rejoinder here.
(i) does the IPO pay for its outside-generated content or, on the contrary, is it paid to carry it? (ii) is the facility for this wonderful opportunity for publicity open only to UK contributors and (iii) how can one apply or volunteer to have one's own editorial/advertorial content promoted in IP Insight?The IPKat doesn't know the answer to any of these questions and hopes that one of his kind readers from the IPO -- or one of the contributors to IP Insight -- will come to his aid. Merpel says, IP Insight isn't very transparent: its home page carries no details of editorial policy and there's no obvious point of contact for would-be contributors. Merpel says, the IP Insight 'Fast Facts' balloon carries the following information: "IP Insight currently has a customer base of over 5,500 subscribers". This is the sort of data that is usually of more use to paying advertisers than to readers or to anyone who is not concerned with marketing and promotional prospects.