Law at Oxford Journals
The publisher's web-blurb is surprisingly modest for a book of these dimensions:
"This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema. The new second edition takes on a more practical and user-friendly structure, with updated and expanded coverage of contract law, breach of confidence, copyright and data protection".It could have mentioned one of the book's selling-points, which is the handy outlines of the structure of advertising regulation in over twenty other jurisdictions. As marketing continues to become more globalised, the need to check advertising against a plethora of national considerations will only increase. Another selling point is the bringing together of over 50 pages-worth of laws, codes and practices concerning the advertising of foods, drinks and products containing health claims, an area of law which really show the cumulative effects of decades of ad-hoc legislation and regulation. A third is the treatment of prize draws, lotteries and competitions -- one of those areas in which it would be good if the public as well as business knew a little more about what is permitted and what is not.
In conclusion, this is an excellent work of reference and the many souls who contributed to it should be thanked for their effort.
Bibliographic details: hardcover, lxv + 980 pages. ISBN: 978 1 84592 451 5. UK price £125. Web page here.
Although Jeremy is increasingly committed to the electronic media and, when his current commitments expire he will be writing only for online consumption, he is happy to assist in the continued publication of this somewhat quaint package of paper content. The best way to use it is to personalise it: apparently this means that you have to put repositionable adhesive notelets in your favourite pages, highlight bits of statute law with garishly coloured markers and to annotate the text with your own comments and cross-references. That way, it gets so personalised that no-one even wants to steal it. And, by the time it falls apart, there's a new edition on its way ...
If any reader who uses this work wants to make any suggestions concerning its content or indeed its organisation and format, please email Jeremy here and let him know, using the subject line "Handbook". The book's current website is here and the current list of contents, in Word format, is here.