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Tuesday, 3 January 2012

The Mr Terry Mystery: cigarette endorsement in India

Unauthorised celebrity endorsement has just taken a new twist, following today's report by the BBC that a blurred image of the England football captain and Chelsea star, defender John Terry, has made its way on to 'Honeydew Smooth' Indian cigarettes Gold Flake.  Says the article:
"Representatives of John Terry are taking legal advice after an image resembling the England football captain appeared on cigarette packs in India. The blurred head-and-upper-body image appears above the words Smoking Kills.

The Indian Express said it was part of an anti-smoking drive. The government's Directorate of Visual Publicity said it was unclear why the image was used.

A spokesman for Elite Management, which represents John Terry, told the BBC no consent had been given. His statement read:
"It's been brought to our attention that an image of our client has been used on some cigarette packaging without our consent or knowledge. We've now instructed our legal team to investigate this matter."
The Indian Express quoted KS Dhatwalia, additional secretary of the Directorate of Visual Publicity, as saying: "We sent the creative to the health ministry and they then cleared it and circulated it. But how Terry's picture got to be used is not clear ...".
The IPKat wonders whether Terry's image has been used in order to enhance the popularity of the cigarette brand -- or perhaps to emphasise the message that smoking is bad for you.  The incident-prone player is now almost as well known for his lack of speed as he is for his unfortunate liaisons and his pugilistic propensities. Merpel adds, up till now she'd always assumed that Terry's chocolate brand had nothing to do with the footballer, but now she's wondering if the legend "whack & unwrap" has anything to do with the footballer's various on-field and off-field activities ...

John Terry's Top Ten Misdemeanours here

3 comments:

Anonymous said...

I'd have preferred some information on the law in India relating to this topic rather than a history of John Terry's previous alleged actions.

JT was actually cleared of the assault referred to, so given his current access to lawyers, some correction of the article may be a good idea.

Innocent until proven guilty and then found not guilty, therefore innocent.

I'm not a Chelsea supporter, but I don't see him as fair game because he is an over-paid footballer from a working class background.

Jeremy said...

@Anonymous: I think you missed the point of my post, which was why someone with a public reputation like that of John Terry should be chosen, without his knowledge as it would appear, whether to enhance the reputation of the Gold Flake brand of cigarettes or as part of a smoking health warning campaign.

If and when an Indian court adjudicates on the subject, or news of a settlement breaks, the IPKat will be happy to cover the legal dimension.

The amount of money earned by John Terry, and his background, are irrelevant to the substance of the post.

Anonymous said...

"The incident-prone player is now almost as well known for his lack of speed as he is for his unfortunate liaisons and his pugilistic propensities."

Which particular pugilistic propensities is he well known for resulting in the comment ""whack & unwrap" has anything to do with the footballer's various on-field and off-field activities "?

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