here, follow it on Twitter if you can find it there (this Kat tried, but couldn't ...) and visit its YouTube Channel here.
Flying feline. In what has been described as a case of branding going mad, Taiwan-based Eva Air has plastered its aeroplanes with licensed Hello Kitty icons. According to this piece in The Mail Online, kindly forwarded by the ever-vigilant Chris Torrero, the branding on the outside of the aircraft literally scratches the surface. Once passengers board the flight,
"[f]ans will be able to enjoy more than 100 specially designed Hello Kitty items on the flight and can purchase limited edition duty-free products, such as Hello Kitty-shaped pasta, from flight attendants wearing Hello Kitty aprons".The Kat can't help wondering whether this business deal is as advantageous for Hello Kitty's Japanese owners as it must be for the airline. How does one quantify the kind of damage that might be done to the brand in the tragic event of an aviation accident?
Experiment Eleven. Ever heard of it? No, this Kat hadn't either, till he found himself on the receiving end of a new book, Experiment Eleven: Dark Secrets Behind the Discovery of a Wonder Drug, by Food, Inc author Peter Pringle. Trying to find its web-page, the Kat found what appears to be a different version of the same book, Experiment Eleven: Deceit and Betrayal in the Discovery of a Wonder Drug. Both titles appear to be published by Walker Books; information about the version illustrated on the right can be found here, while you can get some idea of the book on the left, below, by clicking here. Patents get a mention or two, of course, though the author is more concerned with the inventor's moral right to be recognised as such:
"In 1943, Albert Schatz, a young Rutgers College Ph.D. student, worked on a wartime project in microbiology professor Selman Waksman's lab, searching for an antibiotic to fight infections on the front lines and at home. In his eleventh experiment on a common bacterium found in farmyard soil, Schatz discovered streptomycin, the first effective cure for tuberculosis, one of the world's deadliest diseases.
As director of Schatz's research, Waksman took credit for the discovery, belittled Schatz's work, and secretly enriched himself with royalties from the streptomycin patent filed by the pharmaceutical company Merck. In an unprecedented lawsuit, young Schatz sued Waksman, and was awarded the title of "co-discoverer" and a share of the royalties. But two years later, Professor Waksman alone was awarded the Nobel Prize. Schatz disappeared into academic obscurity.
For the first time, acclaimed author and journalist Peter Pringle unravels the intrigues behind one of the most important discoveries in the history of medicine. The story unfolds on a tiny college campus in New Jersey, but its repercussions spread worldwide. The streptomycin patent was a breakthrough for the drug companies, overturning patent limits on products of nature and paving the way for today's biotech world. As dozens more antibiotics were found, many from the same family as streptomycin, the drug companies created oligopolies and reaped big profits. Pringle uses firsthand accounts and archives in the United States and Europe to reveal the intensely human story behind the discovery that started a revolution in the treatment of infectious diseases and shaped the future of Big Pharma".Readers may be thinking about Article 4 ter of the Paris Convention on the Protection of Industrial Property: "The inventor shall have the right to be mentioned as such in the patent" ...