The list below gives the most prolific applicants, i.e., those who applied for the most new generic TLDs.
• Donuts co-founded by Paul Stahura: 307 gTLDs;
• Google, Inc.: 103 gTLDs
• Top Level Domains Holding: 92 gTLDs;
• Amazon, Inc.: 76 new gTLDs;
• Famous Four Media: 61 gTLDs;
• Uniregistry: 54 gTLDs;
• Radix Registry: 31 gTLDs.
• United TLD Holdco led by Richard Rosenblatt: 26 gTLDs.
It is interesting to see that leading information technology companies have very different strategies regarding the new gTLDs. While Google and Amazon applied for a host of generic Top Level Domains – among them .home, .book, .how, .baby, .kid, .here, .lol, .fun, .free, .circle, .show and .pay – other large information technology companies such as Microsoft have only applied for a handful of TLDs, most of them trade marks (11 in the case of Microsoft). Apple has only applied for .apple, and Facebook and Twitter for exactly no gTLD. Amazon and Google obviously see a different business case for the generic TLDs, otherwise they would not have spent a combined USD 33 million in application fees alone. This Kat fails to see the business case, but maybe some reader can enlighten me in the comments.